*Connecting with Your Audience: Creating & Communicating Your Why

Description

This session will explore the importance of actively promoting your café’s mission, vision and reason for being outside your cafe. It may be obvious for some, well-hidden for others. An interactive exercise will allow participants to craft or refine the ‘why’ statement (for both café and individual) with tools to then fine tune the message and identify means by which it can be communicated to target audiences. Participants will leave with a better understanding of their target markets, identify key differentiators in their offering, and bring into focus why this matters to their constituents.

*This workshop has an additional registration fee. Please add it to your registration prior to the event to receive early bird pricing, or stop by the registration counters on site.

Track(s)

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  Coffee Fest - Business Operations